The Wall Street Journal recently published a profile of an elite institution that is “either the best of its kind… or a scourge.” It has a gargantuan waitlist and receives tens of thousands of applications each month. Everywhere its leader goes, he’s asked the same question: “Why don’t you let more people in?” But according to the Journal, he credits his success to his “refusal to… scale.” The institution is thriving because lots of people aren’t in, “but want to be.”

Of course, I’m talking about the dating platform

Andy Cohen: “Every guy has a Burning Man picture, and they’re a CEO, like, of nothing.”

Sick of guys who are CEOs of nothing.

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But there’s no denying that Raya caters to an elite audience. After “cresting its way through different inner circles,” the app was the subject of a 2018 New York Times article titled